Regal Crown Club — Help Center

Regal Crown Club® (“Crown Club”) is a Regal customer loyalty program that rewards movie lovers who attend movies at participating Regal theatres (a “Regal Theatre”). Crown Club members can earn credits when purchasing admission tickets (at the box office, at in-theatre kiosks, in the Regal mobile application (the “App”) or online) and concessions and can redeem such credits for rewards such as admission tickets, concessions, and movie merchandise. Other Crown Club membership benefits, which change from time to time, may include discounts, coupons, opportunities to enter sweepstakes, special offers, newsletters, member-only emails and invitations to sneak previews of upcoming films at select Regal Theatres.

We revitalized the Crown Club in 2016 by introducing a variety of new benefits for our valued members. New program features include:

Unlimited credits with no cap on how many you can earn
No cap on how many credits you can earn in a day
100 credits awarded per dollar spent when purchasing admission tickets (at the box office, at in-theatre kiosks, in the App or online) and concessions at Regal theatres
The ability to redeem credits to obtain certain rewards in theatres at the point of sale, via the App or through Regal’s online Rewards Center

Eligible individuals can enroll in the Crown Club by either (1) visiting the login page, clicking the box next to “I don’t have a card, assign me a virtual one,” and registering for a Crown Club account, or (2) downloading the App on a smartphone or tablet, signing up for a virtual Crown Club card through the App, and registering the virtual card via the App. Unfortunately, new physical Crown Club cards are no longer available, but members who already have a physical Crown Club card may continue to use such card (an existing physical card or a virtual card, a “Card”). For eligibility requirements, please see the Regal Crown Club^® Rules.

You cannot redeem credits until your Card is registered. A registered membership means your contact information and a valid email address are associated with your Card.

If you register your Card, you’ll receive access to exclusive offers and other benefits that are provided only to registered members, including a voucher for a free small popcorn that will be automatically loaded onto your Card on your birthday! You’ll also receive 1,000 credits in your account just for registering your Card! Additionally, registration makes it easy for us to look up your Card if you ever forget it when visiting a Regal Theatre.

Existing Physical Crown Club Card. If you already have a physical Crown Club card, you can register it online, via the App or at in-theatre kiosks. Once you provide a valid email address, the Crown Club will send a confirmation email to the address provided. Simply verify your email address by clicking on the link as directed in the email. This completes your registration. Please note that new and replacement physical Crown Club cards are no longer available.

NOTE: As a physical Crown Club card holder, you can create a corresponding virtual Crown Club card simply by logging in to the App using the same email and password credentials used to create your online account when registering your physical Crown Club card.

Virtual Crown Club Card. To register a virtual Crown Club card, please (1) go to the “My Account” tab in the App and press the “Confirm” button next to the email address you have provided, or (2) visit the Crown Club login page, click the box next to “I don’t have a card, assign me a virtual one,” and provide the requested registration information. The Crown Club will send a confirmation email to the address provided. Simply verify your email address by clicking on the link as directed in the email. This completes your registration. You can view the card number for your virtual Crown Club card by logging in to the App and tapping the purple Card on the App’s home screen or by logging in to your Crown Club account and then navigating to the “My Account” tab.

NOTE: As a virtual Crown Club card holder, you can also view account information (including your credit balance), redeem credits for rewards, check out exclusive content for Crown Club members, and browse Regal sweepstakes, Winners’ Row and Crown Club rules and details by logging in to your Crown Club account using the same email and password credentials used to log in to the App.

After such 12-month period, you will be placed at a Jewel Status calculated based upon the number of Visits you earned during such 12-month period. For example, if you reach Ruby Status and then earn only four Visits during the 12 months during which you are at Ruby Status, then, at the end of such 12-month period, you will be deemed to have four Visits and will need two more to achieve Emerald Status (which you would then maintain for 12 months unless you move to a higher status with additional Visits). Likewise, if you reach Diamond Status and then earn 20 Visits during the 12 months during which you are at Diamond Status, then, at the end of such 12-month period, you will be deemed to have 20 Visits and will retain your Diamond Status for another 12 months.

Jewel Statuses are earned by making Visits to Regal theatres. You achieve Emerald Status (and begin to receive Emerald Status bonus credits) upon the sixth Visit, Ruby Status (and begin to receive Ruby Status bonus credits) upon the tenth Visit, and Diamond Status (and begin to receive Diamond Status bonus credits) upon the twentieth Visit. Once a status is achieved, you maintain this status for 12 months, but you are able to move to a higher status with additional Visits, which status you would then maintain for 12 months.

The Crown Jewel bonus program gives members who make Visits (as defined below) to Regal theatres bonus credits so that such members can obtain rewards more quickly. The Crown Jewel bonus program has three Jewel Statuses: Emerald, Ruby and Diamond. Each Jewel Status is obtained by using your Card when making certain purchases or redemptions or using certain passes or tickets and accumulating Visits over time, as described below. Visits accrue on the date of such purchase, redemption or use. You earn one “Visit” by using your Card, Card number or phone number attached to your Crown Club account when (1) purchasing admissions tickets (including “Regal Value Days” tickets) to a movie at a unique show time (including online or by using a physical Regal gift card, a Regal e-gift card or a third-party gift card (e.g., from Fandango.com; MovieTickets.com; AtomTickets.com)), (2) redeeming a Super Saver ticket (e.g., “Premiere Movie Ticket”; “VIP” ticket; “Ultimate Movie Pack” ticket) at a Regal Theatre box office, or (3) using a complementary pass or emergency ticket provided by Regal. For example, if you use your Card, Card number or such phone number when purchasing five admission tickets to the same show time of a movie, you earn one Visit that day. However, if you use your Card, Card number or such phone number when purchasing admission tickets to two different show times (for two different movies or even for the same movie) in a given day, then you earn two Visits that day.

If you earn a Visit to a Regal theatre, you will earn 250 bonus credits if you have Emerald Status, 500 bonus credits if you have Ruby Status, or 1,000 bonus credits if you have Diamond Status, provided that such bonus credits will only be awarded once daily. These bonus credits are awarded in addition to the 100 credits awarded per $1 spent (while using a Card, Card number or phone number attached to your Crown Club account, as applicable) at the box office, concession stand or in-theatre kiosks or for online admission ticket purchases. For example, if you have Emerald Status, visit a Regal Theatre and use your Card or Card number while spending $10 on an admission ticket (which constitutes a Visit) and $10 at the concession stand, you earn 1,000 credits for the admission ticket, 1,000 credits for the purchases at the concession stand, and 250 bonus credits for the Visit due to your Emerald Status (for a total of 2,250 credits).

NOTE: There is no limit on how many Visits you may earn in a day, but bonus credits given for Visits are awarded only once daily (e.g., if you “Visit” a Regal theatre three times in one day, and you are a Diamond Status member, you will receive 1,000 bonus credits).

You earn 100 credits for every $1.00 spent on (1) admission tickets or concessions at Regal Theatres by presenting your Card, Card number or phone number attached to your Crown Club account to the cashier at the time of purchase; (2) admission tickets online by entering your Card number during the transaction (except that you will not earn credits on any convenience fees charged by any online third-party ticket retailer); and (3) admission tickets at in-theatre kiosks by swiping your Card or entering your Card number at the kiosk.

You may also earn credits for certain purchases in connection with the Regal Unlimited^TM subscription program. Please see Section 2.d. of the Regal Unlimited^TM Rules for more information. Restrictions may apply.

There are three ways to use your credits to obtain rewards:

Rewards Center: Our Rewards Center offers a wide array of exciting rewards, including concessions, admission tickets, sweepstakes entries, posters, apparel and merchandise. Simply log in to the App, click “Redeem Credits” and then click “Shop Online,” or log in online and click “Redeem Credits.” Then, choose your rewards by adding items to your shopping cart and then check out! The “cost” (in credits) of the reward will be deducted from your credit balance.
App: Certain rewards (e.g., admission tickets; certain concessions rewards (including upsize vouchers)) are available directly via the App (rather than shopping online in the Rewards Center). Simply log in to the App, click “Redeem Credits” and then click “Use My Credits” under the desired reward and follow the instructions.
Point of Sale: Certain rewards (e.g., admission tickets; certain concessions rewards are available at the box office or concession stand of Regal Theatres.

NOTE: You may be required to provide credit card information to cover shipping and handling costs of certain rewards

Credits earned for a purchase and your total credits balance can each be found in several places:

On the App (you can access the account associated with either a registered physical Crown Club card or a registered virtual Crown Club card via the App by entering the email and password credentials for such account on the App’s log-in screen; additional details on the App page).
At an in-theater kiosk if you swipe your Card or enter your Card number
Online (once you log in, your current point balance will appear near the top of the page in green)
At the customer service desk of a Regal Theatre

NOTE: Credits may take up to 72 hours to post to your account

There are three possible delivery methods for items you obtain from the Rewards Center by redeeming credits.

Physically-shipped items like movie posters and other merchandise will be mailed to the shipping address you provide when you checkout from the Rewards Center. Shipping and handling fees apply. Please allow at least 5-12 business days for shipping.
Rewards like popcorn, drinks, concessions upsize vouchers and admission tickets are automatically loaded onto your Card. These rewards can be redeemed during your next visit to a Regal Theatre by simply providing the cashier with your Card or Card number. Such rewards can also be obtained by redeeming your credits at the box office or concession stand or via the App.
Items designated as “Digitally Delivered” will be provided to you by email to the email address associated with your Crown Club account, which email will contain a unique code and redemption instructions. Simply follow the redemption instructions and use the provided code to receive your reward. Regardless of the delivery method, you will receive an email confirmation to the email address associated with your Crown Club account with transaction details for your records.

You may present your physical Crown Club card or virtual Crown Club card, or provide the cashier with the valid phone number that you’ve attached to your account or your Card number, in order to redeem such rewards. To see which rewards you have loaded onto your Card, simply (1) click on the “My Crown Club” button after logging in to your Crown Club account (any earned but unused rewards that have been loaded onto your Card will be displayed above the main banner) or (2) tap the purple Card on the App’s home screen.

You can use your physical Crown Club card, your virtual Crown Club card created via the app, online, the valid phone number you’ve attached to your account, or your card number to earn credits for purchases at the box office or concession stand.

You can use your card or card number to earn credits for purchases made at in-theatre kiosks.

To earn credits from ticket purchases online, you’ll need to enter your card number during the transaction (but note that you will not earn credits on convenience fees charged by any online third-party ticket retailer).

Regal has no obligation to reimburse any credits that are spent pursuant to any unauthorized use of your Card, log-in credentials or other account information.

You are responsible for ensuring the security of your Card, log-in credentials and account information. If you do not want another person to use your Card or account, do not share your Card, log-in credentials or account information with that person.

We may provide coupons and special offers to Crown Club members and other customers from time to time at our discretion. These special offers may be provided via email or SMS messages, through the Regal app or Regal newsletter, or on our website. To make sure you are receiving coupons and special offers Regal makes available through SMS messages, simply log in to your Crown Club account and click on the “Edit Profile” button of the Crown Club page. Then, make sure to check the box that is labeled “Send me SMS messages for updates.”

Group Sales: No, but you may receive a discount on the price of each ticket in a “Group Sales” package. Please see our Group Sales page for further information.
Private Screenings: No, unless you purchase all tickets for a private screening at full price at the box office rather than using Regal’s “Group Sales” purchase option.
Birthday Parties: You do not receive any credits for birthday party-related fees (e.g., any services fee that Regal may charge), but you do receive credits for tickets purchased at full price at the box office for birthday party attendees.

Your account could be showing “0” for a couple of reasons.

If you have just created your account, please allow up to 72 hours for the system to update and show the correct credit balance.
If your account is already in existence, but you haven’t used your Card or Card number while (1) making a purchase at the box office, concession stand or in-theatre kiosk or (2) purchasing an admission ticket online to a movie showing at a Regal Theatre, in each case in over 42 consecutive months, then your Card may have been purged from our system as a part of our regular database maintenance. If that is the case, please simply register a new Card.
If your account is already in existence and you have used your Card as described above in the last 42 months, please log in to your account and click the “Edit Profile” button (or, if you use a virtual Crown Club card, tap the purple Card on the home screen of the App or log in to your Crown Club account online) to confirm that the Card or Card number you used to make the purchase is the same as the Card number attached to such account. If the Card numbers don’t match, please use the Card number in such account for your next purchase. If the Card numbers match and you’ve waited 72 hours for our system to update, and your credit balance still appears inaccurate, please contact us and we will investigate.

If you have a physical Crown Club card registered online, you can create a corresponding virtual Crown Club card simply by logging in to the App using the same email and password credentials used to create your online account. New members that sign up through the App automatically receive a virtual Crown Club card. A virtual Crown Club card can be used just like a physical Crown Club card at the box office or concession stand (at an in-theatre kiosk, you have to enter your Card number or swipe your physical Crown Club card).

We can use your mobile number to pull up your Crown Club account in the event you forget your Card and Card number when making purchases at the box office or concession stand to ensure you earn credits for such purchases. Also, you may wish to opt in to receiving coupons and special offers at the mobile phone number you provide to us via autodialed or prerecorded marketing calls and text/SMS messages. Depending on the terms of your service agreement with your wireless provider, message and data rates may apply. You are not required to opt in to such telemarketing calls and messages to become or remain a Crown Club member, and if you do opt in, you can opt out of receiving such calls and messages at any time. Access your account information to add or update your mobile phone number by clicking on “Edit Profile” in your online Crown Club account or navigating to the account information page in the App.

Regal is no longer offering replacement physical Crown Club cards. If your Card was registered, simply download the App and sign in with your Crown Club account log-in credentials to access your account number and the corresponding virtual Crown Club card associated with your account (or you can view your account number by logging in to your account). You can then use either your account number or your virtual Crown Club card to earn credits in the Crown Club (please see “How do I earn credits with my Card” above). Your account information, including your credit balance and unused rewards, will remain the same and the physical card will be permanently deactivated in our system and rendered unusable in order to safeguard your account.

Please login to your Crown Club account and click the “Change Password” button, and then follow the prompts to change your password. Please change your password regularly to ensure security of your account and follow these guidelines when choosing a password: (i) use at least eight characters, (ii) use special characters (e.g., #; $; &; *; @@), and (iii) use a combination of upper case and lower case letters.

Regal has no obligation to reimburse any credits that are spent pursuant to any unauthorized use of your Card, log-in credentials or other account information.

To maintain our databases, Regal routinely purges non-active member files. If you do not use your Card or Card number when making a purchase at a Regal Theatre (or purchasing a ticket online to a movie at a Regal Theatre) for over 42 consecutive months, we may purge all of your data from our system without notice to you and deactivate your Card so that it is unusable. If your account has been purged, simply register a new Card.

Regal may suspend or terminate your membership in the Crown Club at any time, for any reason, without liability to Regal. In such case, your membership in the Crown Club will be terminated or suspended 45 days after notice to you. Upon your death, your membership in the Crown Club will terminate immediately.

Sometimes, Regal cannot accept free ticket passes (including admission ticket rewards earned by redeeming credits) during the first few weeks of a movie's theatrical release. This is a policy that movie studios set with theatres for certain movies and show times. Please contact your local Regal Theatre directly if you have questions about whether your pass or reward is valid for a particular movie and show time.

Yes. As a member of the Crown Club, you may be subscribed to our weekly newsletter, and you may receive other e-mails from Regal containing special offers or promotions or transactional e-mails. We may also provide coupons and special offers to Crown Club members via SMS messages, through the App or on our website, subject to applicable consents and preferences. To make sure you are receiving coupons and special offers Regal makes available through SMS messages, simply log in to your Crown Club account and click on the “Edit Profile” button of the Crown Club page. Then, make sure to check the box that is labeled “Send me SMS messages for updates.” Depending on the terms of your service agreement with your wireless provider, message and data rates may apply. For information on opting out of Regal marketing communications, please see our Privacy Policy.

Additional Help

Haven’t found the answer you’re looking for, or otherwise require assistance with a Crown Club-related concern or question? Please visit the customer service desk of a Regal theatre or contact us via our contact form with your concern or question.

For further information, please see the Regal Crown Club^® Rules.