Privacy Policy

Regal Entertainment Group and its affiliates and subsidiaries (“REG,” “we,” “our” or “us”) have created this statement (this “Privacy Policy”) to provide you with information about REG’s policies and practices regarding our handling of personal information that we collect: (1) when you use, access, download, install or otherwise interact with any of our websites, mobile applications, emails, applications, games, products or services (including any we make available via third-party platforms or sites, such as social media platforms); (2) when you participate in our loyalty programs, competitions, promotions or surveys; (3) when you interact with us, including in our cinemas or via customer services ((1) – (3), collectively, “Services”); or (4) when we receive information from third parties. We strongly urge you to review this Privacy Policy in its entirety. Your use of the Services constitutes acceptance of this Privacy Policy and any other applicable terms.

For those who reside in California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, Virginia, or other states that have enacted comprehensive privacy laws, please see the Additional Information for California Residents or Additional Information for Residents of States with Comprehensive Privacy Laws sections for additional information regarding our practices.

Our Collection of Your Information

We may collect the following categories of personal information related to you:

identifiers, such as your name, e-mail address, phone number, and postal address;
demographics, such as your gender, income level, or age;
online activity information, such as your Internet Protocol (“IP”) address, interactions with our website or applications, or browsing history;
location information that you provide or that we collect via your device, subject to your settings;
inferences regarding preferences or other characteristics;
transaction information, such as account logins, contest registrations, records of interactions with our employees or service providers, and purchase histories or tendencies;
payment information, such as payment card numbers collected by our third party payment processor; and
audiovisual information, such as CCTV, recordings of interactions with call centers, and identification pictures for verifying age or identity.

We collect such information from a variety of sources, including:

From You: We collect information that you submit to us. For example, when you register to receive information or Services, use the Services, or interact with us in other ways, including when you visit our theatres or contact our customer services department, we will collect any information you voluntarily provide. We may request additional information to support your use of the Services, such as a profile picture, username, password or identification. We also collect any information that you voluntarily enter into any postings, comments or forums within the Services, including any messages you send to other users of the Services. If you send an e-mail to us, we will collect your e-mail address and the full content of your e-mail, including attached files and other information you choose to provide to us. If you purchase a product or service through the Services, our third-party payment processors will collect the billing and financial information they need to process your charges (https://www.paypal.com/us/legalhub/privacy-full) . This may include your postal address, email address and financial information. We use CCTV in our cinemas for security, crime prevention, asset protection and investigative purposes.

From Your Devices: When you use or interact with our online Services, we may collect information about the devices you use to access the Services, including hardware model, operating system and version, IP address and other unique device identifiers, mobile network information and information about the device’s interaction with our Services. We also collect information about how you use our Services, including your access times, browser types and language. To collect this information, we use cookies, web beacons and other similar technologies. To learn more about how we automatically receive and record information when you interact with the online Services, please see the “Cookies and Similar Technologies” section below.

This Privacy Policy covers only how we use information collected via cookies; it does not cover the use of such information by third parties.

We may collect different types of information about your location, including general information, such as the city, state and/or zip code associated with your IP address, and, if you consent, more specific location information that is provided through GPS functionality on mobile devices used to access the Services. We may use such location information to customize the Services, including advertising that is presented to you. For example, if you provide a ZIP code that indicates that you live in New York, the Services may be customized with New York-specific information, features and advertisements. In order to create such customizations, your location information may be passed along to our affiliates, agents, vendors or advertisers.

Social Media Platforms and Other Third Parties: We may obtain information about you or your use of the Services from third parties, such as our web hosting providers, analytics providers, advertisers, social media platforms and other consumers. You may give us permission to access your information from services offered by third parties, including social media platforms. The information we obtain from such third-party services depends on your account/privacy settings with those third parties and the third parties’ privacy policies, so be sure to check those policies and to adjust your settings to meet your preferences. When you access the Services through social media networks and other third-party platforms, you are authorizing REG to collect, store and use such information and content in accordance with this Privacy Policy. Please keep in mind that any information provided to us by a third party may also be subject to that third party’s privacy policy. When other customers buy you a gift, they may provide us with your name, email address or other personal information.

Our Use and Disclosure of Your Information

As a general matter we seek to use information we collect to enhance the experience of our customers and operate our business. We and our partners and authorized service providers may use this information in a number of ways, including:

to furnish you with products or services you have requested;
to communicate regarding your accounts, transactions or memberships;
to administer competitions and promotions that we may offer;
to verify identity or enforce age restrictions related to our Services;
to maintain and secure your accounts, such as for Regal Crown Club;
to administer and provide programs such as the Regal Unlimited Movie Subscription Pass or Regal Crown Club, along with associated perks;
to send you communications regarding products, services, advertising, upcoming events, special offers or promotions from REG or our partners;
to process your payments;
to learn about your interests and those of other consumers;
to assist us and our partners in marketing and advertising our products and services and those of other businesses;
to improve the content and functionality of our Services;
to learn about how you interact with and use the Services, including by linking your activity across the devices you may use;
to customize the content of communications and advertisements you receive from us and our trusted partners;
to exercise and defend our legal rights;
to report incidents regarding the health or safety of our customers or employees;
as required by law, such as to comply with a subpoena or similar legal process;
when we believe in good faith that use and/or disclosure is necessary to protect our rights or the rights of you or others, protect your safety or the safety of others, investigate fraud, infringement or misuse, or respond to a government request; and
if REG is involved in a merger, acquisition or sale of all or a portion of its assets.

We may disclose information in the following circumstances:

With your consent: We may share or disclose your information if you ask or authorize us to do so.

Among group companies: We may share your information with our affiliated and subsidiary companies and joint venture partners for the purposes of processing, analyzing, or storing your information or otherwise as needed to provide the Services to you or achieve other purposes for which we collect information, in each case consistent with the terms of this Privacy Policy.

With service providers: We engage service providers to perform a variety of services and functions for us, such as storing data, transmitting emails, delivering ads or marketing communications, hosting events, and managing digital content. We may share any of the information we collect with such service providers, including service providers located outside the United States, subject to confidentiality obligations consistent with this Privacy Policy and on the condition that the service providers use your information only on our behalf and pursuant to our instructions.

To comply with legal requirements and to protect you, us, and others: Notwithstanding anything to the contrary in this Privacy Policy, we reserve the right to retain and disclose your information at our discretion if we believe in good faith that such retention and disclosure is necessary to: (a) comply with relevant laws or to respond to subpoenas, warrants or similar process served on us; (b) protect and defend our rights or property, you, or third parties; or (c) ensure the safety and security of our Services, systems and customers and of third parties.

In connection with a business transfer: In the event we go through a business transition such as a merger, acquisition by another company, bankruptcy, reorganization or sale of all or a portion of our assets, your information may be sold or transferred as part of that transaction. You acknowledge that such transfers may occur and are permitted by this Privacy Policy and that the new entity may continue to process your information as set forth in this Privacy Policy.

For advertising and marketing: We may, as permitted by law, share personal information with trusted partners that may use the information to advertise products and services that may be of interest to you within all Regal’s properties and you may opt-out by submitting your request to [email protected]. (Note: For Corporate Box Office customers who created accounts prior to 8.01.23, we disclose information for these purposes subject to your consent.)

For operational purposes: We may share personal information with our professional advisers (for example: lawyers, accountants and insurance brokers), payment processors, and other third parties that support our business operations, including any of the foregoing located outside the United States.

If the information has been aggregated, de-identified or otherwise does not identify you personally: We may share or disclose information that has been aggregated or de-identified or otherwise does not identify you or information that you choose to make public, such as your public user profile information. This Privacy Policy does not limit our use or disclosure of de-identified information (i.e., information from which your name and any other personally identifying information has been removed) in any way, and we reserve the right to use and disclose such information to our partners, advertisers and other third parties at our discretion.

If you do not agree or do not consent to the disclosure of your information in any manner described above, you should not use the Services or interact with us.

Text Messaging

By opting in to receive text messages on your mobile device, you consent to receive autodialed, telemarketing text messages at the applicable phone number, including Short Message Service (SMS) messages. By opting in, you accept and agree to be bound by this Privacy Policy and the Regal SMS Terms and Conditions.

Augmented Reality

Our app offers Augmented Reality (AR) experiences which uses your phone’s TrueDepth camera (if your phone has this) to detect faces, on which a virtual facemask can be placed. To use this feature you will need to allow the use of your camera by the app, which you can disallow at any time. All AR images taken with your mobile phone camera are processed solely on your device, and AR data is not stored or shared by us, and is only used during that AR session.

Children's Guidelines

REG does not target the online Services to children under 13 years old. If you are under the age of 13 you may use our online Services only with the consent and under the supervision of a parent or guardian. Please note that our online Services may contain links to content providers that collect information from children under the age of 13. We have no control over such content providers and are not responsible for the privacy practices or the content of other web sites or applications. Because the Internet offers open access to a wide range of information, it is important that parents supervise content, e-mail and chat sessions. If you become aware that your child has provided us with information without your consent, please contact us at [email protected].

Cookies and Similar Technologies

Our online Services use cookies (including HTTP cookies and flash cookies), web beacons, and pixel tags for many purposes, including to keep track of your favorite locations, deliver content specific to your interests, save your password so you do not have to re-enter it each time you visit our Services, learn about how you interact with the Services, and deliver targeted advertising. Cookies are lines of text that are transmitted to your web browser when you click on a Service. They provide a way for a server to recall a previous request or previous registration so that information does not have to be re-entered. Your browser stores the information on your hard drive and when you return to that Service later, the cookie is transmitted back only to the servers that originally sent it to you. A cookie does not collect or keep your name or other information that directly identifies you, such as phone number or address; however, we may link the information obtained through cookies to other personally identifying information to give us a better understanding of your preferences and provide a more meaningful experience to you through our Services. You can configure your browser to alert you when a site is attempting to send you a cookie. You can decline the collection of cookies in most browsers. If you set your browser to decline cookies, some features of the Services may not work properly. Consult your browser's “Help” function for more information.

We may use authorized third-party service providers to provide us with analytical data about your use of the Services. We may deploy devices, such as cookies, that enable those third parties to collect and aggregate usage information and report it back to us. We and our partners may also use third-party vendors, such as Google Display Advertising, to support our marketing efforts and those of our partners. REG, our partners, and these third-party vendors use first-party cookies (such as the Google Analytics cookie), third-party cookies (such as the DoubleClick cookie), and other web beacons and pixel tags together to inform, optimize, and serve ads across the internet. We and our partners may combine the information we collect with other information about you to show you potentially relevant and useful ads. Please note that if you opt out of targeted advertising, you may still see other non-targeted ads on our Services and across the web. Additionally, we may still use cookies to optimize our Services and for security purposes. Advertisers, partners and other third parties that serve ads on our Services may also use their own cookies. These cookies collect their own information independent of REG's activities. You can disable this cookie capability as described above.

Security

We maintain safeguards to protect against the loss, misuse and alteration of any user information under our control. Please be aware that the transmission of information over the Internet is not inherently secure, and although we endeavor to provide reasonable security measures, no security systems can prevent all potential security breaches.

Your Choices

If you use one of our mobile applications, you can stop all collection of information by the application by uninstalling the application from your mobile device. You can also withdraw your consent to receive “push” notifications and/or to the collection of your physical location information from your mobile device at any time by disabling or changing the related functionality or setting in your mobile device.
You have the choice to opt out of receiving marketing communications from us. You may opt out by e-mailing our customer service department at [email protected]. Please note that it may take us a few days (but no longer than 10 business days) to update our systems, and during this period you may still receive marketing communications from us. You can also opt out of receiving text messages at any time by texting STOP to 61633 from your mobile device. If you request to opt out of receiving text messages, we may send you a one-time opt-out confirmation text message. If you would like to update the personal information you have provided to us, please contact us at [email protected]. (If you are a Regal Crown Club member, please note that you can update certain personal information in your account via our website or mobile application.) If you would like to contact us regarding this Privacy Policy, please write us at Regal Entertainment Group, 101 E. Blount Avenue, Knoxville, TN 37920, Attention: Customer Service, or call us at 865.922.1123.

If you are a resident of California or Virginia, please review the “Additional Information for California Residents” “Additional Information for Virginia Residents” section as relevant below for additional information.

Additional Information for California Residents

We may collect the following categories of personal information related to you:

identifiers, such as your name, e-mail address, phone number, and postal address;
demographics, such as your gender, income level, or age;
online activity information, such as your Internet Protocol (“IP”) address, interactions with our website or applications, or browsing history;
location information, including precise geolocation information that may be considered sensitive information, that you provide or that we collect via your device, subject to your settings;
inferences regarding preferences or other characteristics;
transaction information, such as account logins, contest registrations, records of interactions with our employees or service providers, and purchase histories or tendencies;
payment information, such as payment card numbers collected by our third party payment processor; and
audiovisual information, such as CCTV, recordings of interactions with call centers, and identification pictures for verifying age or identity.

We collect and use this information for the following purposes:

to furnish you with products or services you have requested;
to communicate regarding your accounts, transactions or memberships;
to administer competitions and promotions that we may offer;
to verify identity or enforce age restrictions related to our Services;
to maintain and secure your accounts, such as for Regal Crown Club;
to administer and provide programs such as the Regal Unlimited Movie Subscription Pass or Regal Crown Club, along with associated perks
to send you communications regarding products, services, advertising, upcoming events, special offers or promotions from REG or our partners;
to process your payments;
to learn about your interests and those of other consumers;
to assist us and our partners in marketing and advertising our products and services and those of other businesses;
to improve the content and functionality of our Services;
to learn about how you interact with and use the Services, including by linking your activity across the devices you may use;
to customize the content of communications and advertisements you receive from us and our trusted partners;
to exercise and defend our legal rights;
to report incidents regarding the health or safety of our customers or employees;
as required by law, such as to comply with a subpoena or similar legal process; and
when we believe in good faith that use and/or disclosure is necessary to protect our rights or the rights of you or others, protect your safety or the safety of others, investigate fraud, infringement or misuse, or respond to a government request.

We use sensitive personal information (i.e., precise geolocation) only to provide you with services you request. We disclose the following types of personal information to advertising and joint marketing partners, digital advertising providers, and certain analytics partners for targeted advertising purposes or in exchange for services, insights or other valuable consideration (considered sales or shares under California law):

identifiers;
demographics;
online activity information;
location information;
inferences regarding preferences or other characteristics; and
transaction information (not including payment card numbers).

You can opt out of such disclosures by clicking here: Do Not Sell or Share My Personal Information

We retain the personal information we collect for as long as reasonably necessary to fulfill the purposes described above or for the purposes that were disclosed to you when the information was collected, unless a shorter retention period is required by law. We may retain personal information after our relationship with you ends. The length of retention may vary depending upon factors such as:

Our recordkeeping and legal obligations;
The need to resolve inquiries or complaints;
Supporting our ongoing, internal efforts to operate, expand, and improve our business;
Our need to exercise or defend legal claims;
Our interest in preventing fraud, protecting assets, and promoting security; and
Protecting the rights or safety of you, us, or others.

California law grants its residents certain rights regarding the collection and use of their personal information. Subject to certain limitations, California residents have the right to:

Know about the processing of personal information collected, including the categories and specific pieces of personal information collected, the purposes for which the personal information is collected and shared, and the categories of parties that may receive personal information.
Request the deletion of any personal information we have collected about you. Note that we may retain personal information as permitted by law.
Request that we correct inaccurate personal information that we have collected.
Opt out of certain disclosures of personal information for valuable consideration or for targeted advertising purposes (aka Do Not Sell or Share My Personal Information). You may exercise this right with respect to cookies and similar digital tracking tools by clicking here. To opt out of sales and shares that we may conduct using previously stored information, please submit your request to: [email protected]. We do not knowingly sell or share sensitive personal information or personal information regarding individuals under 16 years of age.

We will not discriminate against you for exercising the above-listed rights. We may, however, provide a different level of service or charge a different rate reasonably relating to the value of your personal information.

If you are a California resident and would like to exercise your rights, please submit your request by emailing us at [email protected], or calling Customer Assistance at (888) 462-7342 any day between 9:00 a.m. Eastern Time and 12:00 a.m. Eastern Time. For requests to know, delete, or correct, we ask that you provide your name, email address, phone number, and postal address for purposes of verifying your identity. Authorized agents acting on behalf of consumers may issue requests via the same processes and should provide written proof of their authority to act on the behalf of the consumer whose request is submitted. Please note that we may require additional information from you in order to honor your request, and there may be circumstances where we will not be able to honor your request. For example, if you request deletion, we may need to retain certain personal information to comply with our legal obligations or for other permitted purposes.

Additional Information for Residents of States with Comprehensive Privacy Laws

If you are a resident of Colorado, Connecticut, or Virginia, you may have the following rights with respect to your personal information, subject to applicable exceptions:

Right to Access. You may be entitled to request that we disclose to you the specific pieces of your personal information that we have collected about you in a portable and, to the extent technically feasible, readily usable format, along with information about how we have disclosed personal information.
Right to Know. You may have the right to confirm that we have collected personal information about you and know what personal information we have collected about you, including, as applicable, the categories of personal information we have collected, the sources from which we collected that personal information, the business or commercial purposes for which we collected, sold, and shared that personal information, the categories of personal information that we sold, shared, or disclosed to third parties for business purposes and the categories of third parties to whom we sold, shared or disclosed personal information.
Right to Deletion. You may be entitled to request that we delete the personal information that we have collected from you. Please note, however, that we may need or be required to keep such information, such as for our legitimate business purposes or to comply with applicable law.
Right to Opt-Out of Sales of Personal Information. You may be entitled to opt out of sales of your personal information to third parties. You may exercise this right with respect to cookies and similar digital tracking tools by clicking here. To opt out of sales that we may conduct using previously stored information, please submit your request to: [email protected].
Right to Opt-Out of Targeted Advertising. You may be entitled to opt out of the disclosure of your personal information to third parties for certain targeted advertising. You may exercise this right with respect to cookies and similar digital tracking tools by clicking here. To opt out of targeted advertising that we may conduct using previously stored information, please submit your request to: [email protected].
Right to Opt-Out of Profiling. You may be entitled to opt out of certain processing that has legal or similarly significant effects on you. We do not engage in such activities.
Right to Correct. You may request that we correct personal information that we hold about you.
Right to Non-Discrimination. You have the right not to receive discriminatory treatment if you exercise the rights conferred to you by applicable privacy law.

How to Exercise Your Rights

If you would like to exercise one of your rights or exercise rights on behalf of someone else, please submit your request by emailing us at [email protected], or calling Customer Assistance at (888) 462-7342 any day between 9:00 a.m. Eastern Time and 12:00 a.m. Eastern Time. You may also contact us using these methods to appeal any decision we make relating to your request to exercise your rights. For requests to know, delete, or correct, we ask that you provide your name, email address, phone number, and postal address for purposes of verifying your identity. Authorized agents acting on behalf of consumers may issue requests via the same processes and should provide written proof of their authority to act on the behalf of the consumer whose request is submitted. Please note that we may require additional information from you in order to honor your request, and there may be circumstances where we will not be able to honor your request. For example, if you request deletion, we may need to retain certain personal information to comply with our legal obligations or for other permitted purposes.

Policy Modifications

We reserve the right to change the terms of this Privacy Policy from time to time. We will post any changes here, so please check back periodically. Your use of the Services after any change has been posted constitutes acceptance of the change, though we reserve the right to separately contact you regarding material changes.

This Privacy Policy was last updated on October 15, 2024 .